Case Study
Local Auto Shop
This was a locally owned auto shop recognized the need to stand out from their competitors in the highly competitive auto repair industry. They sought a strategy that would not only drive qualified leads but also increase phone calls from potential customers. Leveraging the power of Google Ads, we embarked on an innovative approach to address these challenges head-on.
Action Plan
Qualified Leads & Conversions
Goal
In August of 2018, we moved to a conversion-focused approach to this client’s website and marketing strategy. Using our onpage optimization processes and local optimization, we created opportunities for users to easily convert on page and increased visibility to their
local audience.
Outcome
August 1, 2018 – August 1, 2019 vs. July 31 2017 – July 31, 2018
- 350% increase in total website conversions, 162 vs. 36
- 341% increase in organic website conversions, 106 vs. 24
- 886 total calls from August 2018 – August 2019
Marketing by Math
Low End ROI:
- 1 lead = $8,250 over 5 years
- 525 leads paying $1,650 a year for 5 years
- Annual ROI – $866,2505 Year ROI – $4,331,250
High End ROI:
- 1 lead = $8,250 over 5 years
- 841 leads paying $1,650 a year for 5 years
- Annual ROI – $1,387,6505 Year ROI – $6,938,250
