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If you haven’t added paid traffic to your marketing plan, you’re missing out. Paid search marketing is a proven marketing strategy for getting instant results and dialing in the four Ps of marketing: product, price, place, and promotion. Let’s talk about the benefits...

Everyone knows how important blogging is for your business growth. As the backbone of most acquisition plans, it’s a marketer’s dream to have a fully-functioning, insightful blog that drives traffic, generates leads, and helps convert sales. But in 2023, blogging...

Is TikTok good for business? This is one of the questions I have answered and will keep addressing because of the massive audience on the platform and the number of business owners trying to decide whether they need the platform or not. However, with users having a...

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In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be the deciding factor in your business’s long-term success.  This article will explore the importance of...

Analyzing and monitoring your competition is fundamental to business success. From Fortune 500 companies to startups—businesses need an idea of where they stand in the marketplace. Most importantly, they need to know how to use that information to help them stand out....

Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain...

In today’s digital age, businesses are constantly seeking innovative ways to improve their lead generation strategies. Traditional methods can be time-consuming and may not always yield the desired results. However, with advancements in artificial intelligence (AI),...

A lot of you like to jump right in and start building ads, writing copy, creating landing pages, and doing all that other fun marketing stuff.  BUT if you don’t have a customer avatar, you’re seriously hurting your results. If you don’t know who your customer is, then...