Image sourced from Startup Bonsai
You already know how powerful social media and social media platforms are. After all, there are billions of people using them, around 4.59 billion in 2022 and that number is expected to grow to 5.85 billion by 2027. That’s the majority of the world’s population within reach of any and all of your marketing efforts.
Your customers read your social media posts, and they also read posts and reviews that discuss your brand and your products. But how do you turn those connections into actual leads? How do you use social media as an efficient lead generation tool? We look at some tips so you can maximize the leads that come to you from social media platforms.
Is social media important to your business?
Image sourced from Smart Insights
The simple answer to that is ‘yes’. Even a small B2B business might look to LinkedIn to connect with existing customers and to generate leads. A bigger organization would probably be using a multi-channel approach and focusing on the platforms where most of their demographic targets would be found.
In fact, there are very few businesses who don’t recognize the importance of social media and use it to connect with people. There are many benefits from using social media, from developing your brand to carrying out market research. But what you really want to achieve when setting goals for marketing is more customers, more sales, and of course, more profit.
Social media leads are when potential customers either contact you via social media or provide contact details that indicate they want you to provide them with more info and to contact them. Which platform can supply the best leads will depend on your business type and model, but the most popular tend to be Facebook, Twitter, LinkedIn, and Instagram.
You can even use an Instagram hashtag generator to extend your reach on social media.
8 tips to increasing your leads and customers via social media
So, you know the power of social media graphics and you have already identified which platforms best suit you and are likely to provide genuine leads that your sales and marketing staff can nurture and guide through your sales funnel. How do you ensure that your social media efforts are at the top of their game and attracting as many new customers as possible?
1. Create great (and clickable) content
Free to use image sourced from Pixabay
Your content needs to be compelling and engaging and it needs to stand out from your competitors. If people find your content engaging, then it’s more likely they will want to know more about you and your products. That means content and images that are sharp, to the point, and relevant to the people reading it.
Just as importantly, you want all – or most – of your content to have clickable components. If people need to go searching for more info or for links to your site, they may simply not bother. You could use idea management software to help you organize your thoughts for new content.
If your content is about international calling services, then include a CTA (call to action) and clickable links to the product’s landing page. If a more generic post, you can still include links to your website.
2. Optimize your profiles
If your social media pages are messy and badly organized, it may not matter if you are creating great content. Ensure your profiles not only look good but contain any relevant information a customer might need such as contact info. That can include buttons to contact you by Messenger or WhatsApp, location of physical stores, and details such as email address and phone number.
Most of the social media platforms allow businesses to add ‘buttons’ to their profiles. This could be something as simple as being able to sign up for your newsletter on your Facebook page or being able to book a consultation or make a reservation. Remember, even if a platform does not have this ability, you can cross post from the platforms that do.
3. Ensure your landing pages are up to scratch
Free to use image sourced from Pixabay
It’s not just about your social media pages. They can be as glitzy and attractive as possible but if a customer clicks on a link just to find poorly-designed landing pages, then they may well become part of your bounce rate figures. The page they click to has to be relevant too; there is little point in creating a post about localization software testing then when the customer clicks on the link, they find something completely different.
Your landing page should be clear as to purpose and optimized as much as possible (think A/B testing). Keep any things such as webforms as simple as possible and ensure that the page contains any relevant info such as pricing. As with your social media posts, don’t forget a CTA that encourages customers to buy the product easily.
4. Incentivize where possible
Potential customers probably see multiple marketing posts every day. Why should they choose to click on your links? Incentives can vary greatly depending on the type of lead you want to generate. For example, if you are just looking to increase your newsletter/mailing list for future marketing campaigns, you could decide to offer a discount code when people sign up.
Contests can be a great way to spread both reach and brand awareness. By offering a prize draw when people like and share a post, your content (and thus your products) can reach far more people than might have seen it on your page. Offering discounts and other incentives can be a great tactic for increasing the number of leads generated by your social media content.